MACDI’s Branding Case Study

1. TUYET HOA RICE CO-OPERATIVE

Project: Consulting on registering collective mark (Agricultural development Project Ha Tinh Province)

• Date: Year 2017 – 2018
• Total budget: 275,950,000VND
• Main activities:
  • Build the collective mark of Tuyet Hoa Rice. Create management organizing system and use collective mark. Create document system on managing and using collective mark.
  • Support Tuyet Hoa Rice brand to build the Regulations on using collective mark.
  • Support Tuyet Hoa Rice Co-operative on paying taxes, fees according to the Regulations of Intellectual Property Bureau. Guide to apply for the collective mark registering for protection.

3. TBEE BRAND – TAY BAC Green Environment and Energy Joint Stock Company

Project: Build TBEE Brand to Tay Bac Green Environment and Energy Joint Stock Company

• Date: Year 2019 – 2020
• Total budget: 310,000,000VND
• Main activities:
  • Create TBEE Brand, design the logo and compose the slogan.
  • Design TBEE Brand Identity System.
  • Create management organizing system to TBEE Brand.
  • Design stationary set and guideline on using.
  • Design the Company’s office uniform, workwear uniform.
  • Build Marketing Strategy and Communication Plan.
  • Support TBEE on paying taxes, fees according to the Regulations of Intellectual Property Bureau. Guide to apply for the brand registering for protection.