Market Research And Develop Micro-Insurance Product For Hai Phong Microfinance Fund

Objective: To conduct a market research for Hai Phong microfinance fund, with a view to improve their products, through assessing clients’ satisfaction level about micro-insurance products and draw solutions to improve the terms and conditions of these products to get more clients.

Main activities performed: Our experts have analyzed the strength and weakness of current product and recommended solutions to improve the products to further meet clients’ requirements. The results from this research have also pointed out the high practicality and achievements of Hai Phong microfinance fund and Aviation Insurance Company. These two clients have adopted recommendations by our experts and gained more success in their business operations.

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