MACDI’s Branding Case Study
1. TUYET HOA RICE CO-OPERATIVE
Project: Consulting on registering collective mark (Agricultural development Project Ha Tinh Province)
- Date: Year 2017 – 2018
- Total budget: 275,950,000VND
- Main activities:
- Build the collective mark of Tuyet Hoa Rice. Create management organizing system and use collective mark. Create document system on managing and using collective mark.
- Support Tuyet Hoa Rice brand to build the Regulations on using collective mark.
- Support Tuyet Hoa Rice Co-operative on paying taxes, fees according to the Regulations of Intellectual Property Bureau. Guide to apply for the collective mark registering for protection.
3. TBEE BRAND – TAY BAC Green Environment and Energy Joint Stock Company
Project: Build TBEE Brand to Tay Bac Green Environment and Energy Joint Stock Company
- Date: Year 2019 – 2020
- Total budget: 310,000,000VND
- Main activities:
- Create TBEE Brand, design the logo and compose the slogan.
- Design TBEE Brand Identity System.
- Create management organizing system to TBEE Brand.
- Design stationary set and guideline on using.
- Design the Company’s office uniform, workwear uniform.
- Build Marketing Strategy and Communication Plan.
- Support TBEE on paying taxes, fees according to the Regulations of Intellectual Property Bureau. Guide to apply for the brand registering for protection.